BENGALURU: Thoroughly embarrassed over the Tumakuru incident where a farmer was humiliated by car showroom executives for his attire and appearance, top executives of Mahindra & Mahindra on Tuesday promised to sensitize dealers and frontline staff to ensure "respect and dignity of all customers".
The incident had gone viral with many social media users tagging the brass of Mahindra Group while slamming the behaviour of sales executives. Reacting to the incident, Mahindra Group chairman Anand Mahindra tweeted: "The Core Purpose of @MahindraRise is to enable our communities & all stakeholders to Rise. And a key Core Value is to uphold the Dignity of the Individual. Any aberration from this philosophy will be addressed with great urgency."
