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The Independent UK
The Independent UK
National
Andrew Griffin

After its Neo drop – Apple is apparently going high-end with next launch

Apple
  • Apple is reportedly developing a range of new premium products, potentially under the 'Ultra' branding, following recent launches of more affordable devices.
  • Among the anticipated releases is a foldable iPhone, expected to be the most expensive yet, possibly launching alongside the traditional iPhone 18 later this year.
  • The company is also rumoured to be working on a foldable iPad, which could feature an 18.8-inch display when opened.
  • Plans include a more expensive version of AirPods, potentially incorporating a camera and sensors to feed information to Siri.
  • An upgraded MacBook Pro with an M6 chip, improved displays, and touchscreen capabilities is also expected, alongside new high-end iMacs.

IN FULL

Apple planning to launch a host of expensive new ‘Ultra’ products, report claims

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