The day has finally arrived; Amazon Prime Day is upon us, and whether it feels like a celebration or pressure to get the deals in the basket before they go, there is no need to panic. We've taken all the potential stress out of Prime Day and scoured the site for the best Prime Day fashion deals.
While there is the worry of the best Amazon Prime Day beauty deals selling out before you can look at them, there is nothing more frustrating than finding a dress you like on sale to find out your size is out of stock. So we've rounded up the best prime day fashion deals you will want to take advantage of so you don't feel the FOMO.
When is amazon prime day?
It's already begun! Amazon prime day is technically two days. It starts Tuesday 11th July 2023 and ends at midnight Wednesday 12th July 2023, so the sales have just started (and still lots left in stock).
Amazon Prime Day 2023 Quick links:
- The best Amazon Prime Day beauty deals, including ghd and Elemis
- Amazon Prime Day fashion deals: Adidas, Calvin Klein and more
What are the best Prime Day fashion deals?
In case you missed it, Amazon Fashion has over 50 in-house fashion labels and luxury brands. You can try before you buy with selected items, so there's no need to worry about getting the size right the first time, and their returns process is pretty simple too.
If you're still feeling the FOMO of missing out on the recent summer sales, have no fear because the best fashion prime day deals are here, and there is something for everyone. From dresses to running trainers and jewellery on sale, here's what is on my radar right now. I'll be keeping this page updated with all the best fashion deals this Prime Day, so if there is a deal worth it, it's here, just keep scrolling.
The best Amazon Prime Day fashion deals: Levi's
You can never go wrong with Levi's when choosing denim, here are the best Prime Day Levi deals on offer right now.
Every wardrobe needs a denim jacket, for those chiller summer evenings and all the way into Autumn too. It's a piece that never really goes out of style so it's always worth the investment. If it's investment denim you're searching for, then Levi's are always the answer. This Levi's jacket is simply stunning, it's not too oversized, the length is perfect and the pocket detail is gorgeous. We can't quite believe there is 55% off right now, and reading through more than a thousand five star reviews means it's certainly worth the investment.
Left choosing your sunnies to the last minute this summer? The Prime day fashion deals come to the rescue. As timeless as they are chic, the best sunglasses will last you for summers to come (as long as you don't fall from boat to ocean) and this Calvin Klein pair are available in matte black and shiny rose gold so you can fit them to your summer wardrobe.
An outfit is never complete without a watch on your wrist, and a rose gold option goes with pretty much everything. There is currently 59% off this beauty and we can't quite believe the price. As part of the best Prime day fashion deals, this Tommy Hilfiger watch is now just over £80, instead of £200. If you've been waiting to invest in a new watch, now is the time to add this to basket. We love the mesh bracelet and the fact that this particular watch has over 1,000 five star reviews. If this sells out before Prime Day ends tomorrow, we wouldn't be surprised.
When it comes to the best Prime day fashion deals, the number one thing I'm searching for is a gift for myself and calling it self care. A handbag may not be what comes to mind when it comes to the best self care products, but there is nothing like that new bag feeling. The fact that it has 13% off this Prime day makes it feel even better. Made from grained leather, a Radley handbag is always an investment. A soft but resilient leather, this is what you call an investment piece.
Finding jeans that fit perfectly is no easy feat, luckily Amazon Prime has a try before you buy feature which means you can try different sizes until you find the right fit at no extra cost. When it comes to finding the best jeans, Levi's always comes out on top. These 314 straight jeans are made to shape the hip area and are made with a super soft denim which is made with stomach panel for extra support.
