The first Spider-Man: Brand New Day trailer arrived in quite the unconventional way, and it really paid off given the fact that the clip has amassed around 1 billion views across all official channels across all platforms.
Rather than just drop the trailer and call it a day, Marvel really gave the Avengers: Doomsday casting livestream a run for its money by deciding to launch in bite-sized clips over a span of 24 hours. Fans from all over the world were tasked with posting two seconds of the trailer on their personal Instagram accounts.
