
Zee Media has “pulled out” of the Broadcast Audience Research Council’s TV audience measurement system, citing issues with the landing page. As reported by Exchange4Media, this means its channels will no longer be a part of BARC’s viewership coverage.
It’s yet another development in what has been a tough week for Zee Media. Earlier this week, the ministry of information and broadcast revoked permission for 10 of its channels to be free-to-air. Of course, this was after Zee “illegally” appeared on DD Free Dish. Read Newslaundry’s report on what happened.