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Fortune
Fortune
Marco Quiroz-Gutierrez

After 40 investors rejected Jeff Bezos’ Amazon pitch, his parents offered $245,573 of their retirement savings

(Credit: Stacy Revere—Getty Images)

Sometimes the best investments are more about a gut feeling than hard numbers. At least that holds true for Jeff Bezos’ parents, who bet on their son when few others would.

In 1995, a mere two years before Amazon would go public, and more than 30 years before it would surpass Walmart to become the biggest company in the world (and clinchingMike Bezos recalled his son saying in a 2015 interview the No. 1 spot on the Fortune 500 as a result), Bezos received a lifeline from his parents.

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