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Android Central
Android Central
Technology
Jay Bonggolto

After €2.95B fine, Google pitches remedy plan to calm EU regulators

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What you need to know

  • Google is offering a new set of concessions to the EU in hopes of settling a massive antitrust dispute without breaking up its ad-tech business.
  • The remedies aim to give publishers more control, like setting different minimum bids for different buyers and improving how its tools work with rival services.
  • Google argues a breakup would "harm thousands" of European publishers and advertisers who rely on its tools.
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