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The Guardian - AU
The Guardian - AU
National
Henry Belot

AFL tells Sportsbet to stop using players in AI-generated content

AFL Sportsbet Artificial Intelligence Lachie Neale Gambling David Pocock Mark Johnson University of Sydney Will Ashcroft AFLPA
Three Sportsbet social media posts depict AFL players in AI-generated videos
AI-generated depictions of AFL players by Sportsbet have been criticised by the players union. Composite: Sportsbet/Instagram

The AFL has told its official gambling partner, Sportsbet, to stop featuring its high-profile athletes in AI-generated social media content without player permission.

Sportsbet has also been told to delete AI videos depicting AFL stars delivering lines from movies, television shows or speeches to react to real events.

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