Butter is no longer just salted or unsalted: British shoppers are increasingly buying flavours such as chocolate and truffle, driven by social media trends and a growing appetite for convenience in home cooking.
Figures from Worldpanel, an analyst that tracks supermarket sales, show spending on flavoured butters across Britain rose by 24% in the 52 weeks to 7 September 2025, compared with the previous year. In the same period, growth for packs of flavoured butter is also up 16.2%.
