All Elite Wrestling is unveiling its revamped community program, Sports Illustrated has learned.
The company’s outreach program has a new approach and new name: AEW Together. Led by new director of community engagement Katelyn Borden, AEW Together will focus on youth programs, equity, service and wellness. Borden and AEW senior vice president and chief legal officer Megha Parekh established those core pillars, and the relaunch of the program officially starts Wednesday with an American Heart Association–led CPR training for AEW talent and staff, which will take place before Dynamite in Dayton, Ohio.
Borden is a familiar name in pro wrestling—Steve Borden, best known as the icon Sting, is Katelyn’s father-in-law—though she is a newer presence in the industry. She has a deep background in nonprofit work, with experience in foster care, disaster relief, refugee assistance and anti-human-trafficking organizations.
