During a recent interview I had with Hadassa Gerber, the chief research officer at TVB underscored the importance of communicating to companies and their ad agencies the synergy between linear broadcast television and their websites.
“The reason that we make it such a point about television motivating people to go online is [because] so many advertisers are just looking at the last click,” says Gerber. “Well, how did they get there in the first place?”
