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TV Tech

James E. O'Neal

NextGen TV Spotlights HDR at 2024 NAB Show

NAB NextGen TV ATSC NAB Show Anne Schelle Mark Aitken Madeleine Noland Sinclair Pearl TV CES

ATSC.

With ATSC 3.0 (aka “NextGen TV) now reaching approximately 75% of U.S. households, emphasis at the 2024 NAB Show will be on refinements and new applications for the advanced broadcast format—the most visible being HDR (high dynamic range).

“We’re expecting broadcasters to begin ‘taking the new car for a drive,’ with the expansion of high dynamic range programming to show viewers one of the key advantages of the new service—exceptional video that is matched with the Dolby audio system,” said ATSC President Madeleine Noland.

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