Lawyers typically look to past legal precedents or statutes to guide their clients. In the field of data privacy law, though, “the technology is constantly changing, and the law can’t keep up,” said Noga Rosenthal, general counsel and chief privacy officer for Ampersand.
In her 15-year career, Rosenthal has forged industry guidelines that govern how consumers’ personal information is collected and used in internet advertising. She now applies her experience to advising Ampersand and its television clients on the responsible use of viewer data to personalize advertising.
