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TV Tech
TV Tech
Jenny Priestley

Advertisers: Let us Buy Linear and CTV Ads Together

Imagine Imagine Communications
money

A new report from Imagine Communication reveals almost three-quarters (71 per cent) of advertising agencies what to be able to purchase ad slots on both linear and CTV as a bundle.

The report, titled Connected TV Ad Buying:  A Survey of Ad Agency Buyers, surveyed senior executives from advertising agencies across Europe and North America with the aim of providing data that will help media companies make informed decisions, optimise their CTV advertising efforts and drive more revenue.

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