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The Conversation

Dan Fastnedge, Lecturer in Advertising and Brand Creativity, Auckland University of Technology

Ads from Hell: how a pizza brand’s marketing reveals NZ’s shifting religious attitudes

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Controversial advertising holds a mirror up to society. It can unite us in laughter or outrage, spark debates that shape our beliefs – and sometimes expose our political differences.

But where do lines of acceptability or offensiveness get drawn? Earlier this year the New Zealand Advertising Standards Authority (ASA) announced the most complained about ads ever.

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