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Evening Standard
Evening Standard
Josie Clarke

Ads for sunbed firms banned for misleading and irresponsible safety claims

ASA Sun Cancer Research UK NHS Cancer Radiation
The ads for the firm were banned over misleading claims (Alamy/PA) -

Adverts for five tanning companies have been banned for making misleading and irresponsible claims about the safety of sunbeds.

Ads for tanning studios The Sun Company, SunShine Co and Tanbox Towcester, as well as for Tan & Deliver Home Hire Sunbeds and Byrokko, which sells products to accelerate tanning, made “a number of problematic claims” about safety, the Advertising Standards Authority (ASA) said.

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