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Fortune
Fortune
David Meyer

Adobe wants victims of GenAI impersonation to sue the impersonator, not the tool

In this photo illustration, the Adobe Inc. logo is displayed on a smartphone screen.

A bunch more companies today signed up to the White House’s voluntary commitments on safe AI development (for context, here’s Jeremy Kahn’s skeptical take on the launch of the commitments back in July). Among them is Adobe, which also used the occasion to put more flesh on the bones of its proposal for a federal anti-impersonation law.

Dana Rao, Adobe EVP and general counsel, first revealed the proposal in mid-July, telling Axios and then a Senate Judiciary Committee that creators should be able to seek statutory damages from people who use AI to impersonate them or their style, for commercial gain.

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