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TechRadar
TechRadar
Craig Hale

Adobe wants to help your brand get recognized even when search is getting replaced by AI

Adobe Brand Intelligence.
  • CX Enterprise is an "end-to-end" platform for customer lifecycle management
  • Marketers anticipate needing 5x more content over the next two years
  • Openness extends to model choice and partner ecosystem integration

This year at its annual Summit conference, Adobe introduced the brand-new CX Enterprise system, which it describes as an end-to-end agentic solution for managing the full customer lifecycle.

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