We've seen plenty of unusual brand collaborations with influencers over the years, but I did not expect to see Photoshop maker Adobe hooking up with a Manchester United fan who went viral for not cutting his hair.
Frank Ilett has became something of a social media celebrity after promising to grow his bouffant until United achieved a run of five consecutive victories. He thought he would have to wait four or five months, but 16 months have passed. United's draw against West Ham last night means there's still no appointment with a hairdresser.
