Welcome to our liveblog for Adobe Max London 2025. The 'creativity conference', as Adobe calls it, is where top designers and photographers show us how they're using the company's latest tools. But it's also where Adobe reveals the new features it's bringing to the likes of Photoshop, Firefly, Lightroom and more – and that's what we've rounded up in this live report direct from the show.
The Adobe Max London 2025 keynote kicked off at 5am ET / 10am BST / 7pm ACT. You can re-watch the livestream on Adobe's website and also see demos from the show floor on the Adobe Live YouTube channel. But we're also at the show in London and will be bringing you all of the news and our first impressions direct from the source.
