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Creative Bloq
Creative Bloq
Technology
Joe Foley

Adobe launches the first AI video generator that's genuinely useful

Image showing Adobe Firefly AI video generation model.

Kling, Sora and Runway have been the main names to watch for AI video generation, but Adobe has just leapt into the pack with the beta release of its Firefly AI video model. And, based on the demo I was shown, my first impression is that anything it may lack in realism it makes up for in the amount of control it provides, making it potentially the most useful AI video generator for professionals.

Firefly AI video can generate video from text prompts and from still image references. And like with its Firefly image model, Adobe claims it's the industry’s first "commercially safe AI video generation model to market".

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