Tech companies often (read: always) make bold claims when unveiling their latest innovations. But even in this context, Adobe's positing that its new Firefly AI Agent will mark a "fundamental shift in how creative work is done" is big talk. The brand is heralding a move towards "agentic creativity", where creators can describe the desired outcome in their own words, and the assistant can dip into the entire Creative Cloud suite to create it.
Firefly AI Assistant brings the entire Creative Cloud suite together in a single conversational interface that can orchestrate workflows across Photoshop, Premiere, Lightroom, Express, Illustrator and more. Back at Adobe Max last October, we asked if 'conversational editing' was the future of design, and with this update, it's clear Adobe thinks so.
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