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The Economic Times
The Economic Times
Business
Yogada Sharma

Aditya Birla Group launches Ultravolt with Rs 1,800 crore bet, debuts as India’s No. 2 wires player by capacity

Aditya Birla Group on Thursday announced the launch of its wires and cables business, Ultravolt, backed by an investment of Rs 1,800 crore.

Housed under UltraTech Cement, Ultravolt will be the second-largest player in the wires segment by capacity, according to the group. The business aims to build a national brand and become one of the top two players in the segment within five years.

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