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Maya Ernest

Adidas will back its Bored Ape Yacht Club NFTs for a week full of exclusives

Adidas Bored Ape Yacht Club United States

Adidas is diving back into the metaverse. To kick off its annual Members Week, the brand will revisit its “Into the Metaverse” NFT release from last December — a collaboration with Bored Ape Yacht Club, Gmoney, and the PUNKS Comic team — giving Adidas fans an opportunity to win one of 50 NFTs for free via raffle.

Members Week begins April 1 and will include more than nun-fungibles. Exclusive releases and activations are planned for the seven-day event, including the launch of adiClub, an updated version of the Creators Club that allows members to earn points across the Adidas space.

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