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Adidas shares surge on reassuring pre-close earnings call

Adidas' 70th anniversary in Herzogenaurach

Adidas, the German sportswear giant, witnessed a significant rally in its stock prices following a pre-close earnings call that provided reassurance to investors. The call, held to communicate the company's financial performance ahead of the official closing of the fiscal year, shed light on the positive growth trajectory of the brand.

During the call, Adidas executives shared updates on various key metrics, including sales, revenue, and profitability. The company reported a robust recovery in the fourth quarter, with sales increasing by 1% compared to the same period in the previous year. This strong performance was driven by a surge in online sales, which more than compensated for the decline in brick-and-mortar store revenues due to pandemic-related closures.

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