German sportswear giant Adidas said Friday it was reconsidering its partnership with Kanye West after the U.S. rap star reportedly became disgruntled with how the brand was marketing his products.
The artist now known as Ye has netted billions selling his Yeezy clothing range through the German company since 2015, but the collaboration had recently been dogged by tensions.
"After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under review," Adidas said in a statement.
