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Evening Standard
Evening Standard
Lifestyle
Maddy Mussen

Adidas launches initiative to make women feel safer while running

Sportswear company Adidas has turned its attention to women’s safety when exercising as part of a renewed pledge to inform and educate men about violence against women.

As part of this initiative, Adidas conducted a survey of 9,000 runners from nine different countries and found that 92 per cent of women are concerned for their safety when they go for a run — that’s the majority of women.

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