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Politics

Adidas drops Bella Hadid from campaign referencing 1972 Munich Olympics

Bella Hadid Adidas Munich Munich Olympics Olympics Israel Instagram Gaza

Bella Hadid at the 77th Cannes Film Festival in Cannes, France, on May 20, 2024 [File: Stephane Mahe/Reuters]

Adidas has dropped vocal pro-Palestinian supermodel Bella Hadid from an advertising campaign that drew criticism from Israel over its reference to the 1972 Munich Olympics.

The campaign was for the retro SL72 shoe, inspired by a design from the 1972 event, where the Palestinian Black September group took Israeli athletes hostage.

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