Kanye West's working relationship with Adidas has come to an end.
The German sports company have branded the rapper's recent comments and actions as 'unacceptable, hateful and dangerous', amid the growing pressure on the retailer to cut ties with the artist legally known as Ye following his anti-Semitic remarks.
In a statement addressing Kanye's recent statements and behaviour, Adidas confirmed they have terminated their working relationship with the dad-of-four with immediate effect and will take a €250 million ($246.5 million) hit to net income in the current fiscal year.
