Adidas has cut ties with Kanye West following the US rapper’s recent antisemitic remarks - which the company described as “unacceptable, hateful and dangerous”.
The German sportswear brand has faced growing pressure to cut ties with West, who has legally changed his name to Ye, over his comments on social media. West was recently restricted from posting on Twitter and Instagram over posts the social networks said violated their policies.
Adidas said the production of its Yeezy product line - which is created in collaboration with West, will end with “immediate effect”. In a statement, the company said: “Adidas does not tolerate antisemitism and any other sort of hate speech.
