After teasing their collaboration back in February during Gucci’s Fall 2022 runway show, the luxury house and Adidas are ready to fully unveil their creative brainchild. The high-profile linkup isn’t just another lazy exercise in cross-branding, it’s actually really good — and much better than Adidas x Prada.
Gucci Creative Director Alessandro Michele took his vision for the collection to the colorful ‘80s. Although the brands sent high-fashion looks down the runway, the upcoming collection draws on each of the brands’ archives to focus more on retro sporty styles.
