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T3
Technology
Matt Kollat

Adidas adds new 'super-foam' to the completely revamped Supernova running shoe franchise

Adidas launches new Supernova running shoes.

Tis the season for new running shoe news! Shortly after Asics announced the upcoming Gel-Nimbus 26 and Nike's bumper release of three new running shoes, it's now Adidas' turn to shake things up with the overhauled Supernova franchise. Built on a new last, the updated Supernova features a fully redesigned upper, the Dreamstrike+ midsole and Adidas' Support Rod System.

The new shoes come in both women's and men's versions, although, as expected from the Supernova, they are geared towards women. Adidas claims that throughout the development process, the Product and Design teams 'tapped into' research conducted by adidas with 1,300 female runners. Said research revealed comfort as one of the most important criteria for everyday runners when selecting a running shoe.

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