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TV Tech

George Winslow

Addressable TV Ad Spend to Hit $87B in 2027

Ampere Analysis B2B

Pixabay

LONDON—The global addressable TV sector is set to continue its rapid growth with the $56 billion 2023 global spend set to rise by more than 50% to $87 billion by 2027, according to a new report on the addressable TV market published today by Ampere Analysis in partnership with GroupM Nexus’s addressable TV solution Finecast and Microsoft Advertising.

The report, which was informed by over 100 interviews with advertisers, streamers and agencies, also highlighted a number of emerging technologies, such as connected autos and generative AI, that could spur growth.

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