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Evening Standard
Evening Standard
Business
Daniel O'Boyle

Ad watchdog cracks down on oil giants Shell and Petronas’ ‘greenwashing’ campaigns

Shell Petronas Oil ASA Adfree Cities Environment

The ad watchdog has clamped down on ‘greenwashing’, ruling that ads oil giants Shell and Petronas misled customers by highlighting their renewables arms in ads without revealing the “overall environmental impact of their business”.

The Advertising Standards Authority ruled that oil giants Shell breached its code around misleading ads with a poster and television ad that highlight the number of households that “use 100% renewable electricity from Shell”. The television ad also mentioned Shell’s electric car chargers and a “wind project”.

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