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The Guardian - UK
The Guardian - UK
Business
Denis Campbell Health policy editor

Ad watchdog cracks down on misleading health and beauty claims

ASA
Young woman receiving a Botox injection
A woman receiving a botox injection. The ASA’s action comes amid fears poorly regulated cosmetic treatments are endangering clients’ self-esteem and mental health. Photograph: vitapix/Getty Images

The advertising watchdog is banning growing numbers of advertisements that exaggerate the benefits of health and beauty treatments such as Botox, lip fillers and diet aids.

The Advertising Standards Authority’s (ASA) action is part of a crackdown against beauty clinics and manufacturers of aesthetic products over how they promote themselves.

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