Honestly, I'd love to stop talking about the corporate side-mouth talking that KTM apparently loves to do. It's not my favorite thing to cover, as I genuinely love the brand's motorcycles. They're freakin' fantastic. But my goodness, can this company just not get out of its own way?
You'll recall all the corporate idiocy that befell the brand in recent months. The insolvency proceedings, the layoffs, the recalls, the shuttering of factories, and the ousting of its CEO only to be replaced by the CEO's right-hand-protege. As well as its saving by way of one of its strategic partners, Bajaj, coming in at the 11th hour and basically buying the brand, as well as its subsidiaries. It was a mess, but the latter was meant to offer a glimpse of hope for the Austrian manufacturer.
And then, last month, KTM's CEO Gottfried Neumeister came out and proclaimed all was once again right with the world in KTM-land, as after months of uncertainty, it had sold over 100,000 motorcycles so far! Woo. But there was a caveat to that—and one that RideApart pointed out at the time—in that these motorcycles were likely all old stock that'd been sitting on dealership lots, not new bikes.
