A sample sale descended into chaos over the weekend, with mammoth queues and people seen "fighting" over boxes of clothes. Fitness fashion label Adanola hosted the sale at Love Factory in Manchester's Green Quarter when the scenes of "carnage" were caught on camera.
Leggings, sweatshirts and exercise sets were slashed down to as little as £5, with TikTok videos showing crowds of eager bargain hunters lining up outside before they were seen pushing one another out of the way in a bid to swipe the items they wanted once inside.
Adanola's activewear range has previously been sported by popular influencers like Love Island's Molly-Mae Hague. Some of their hoodies typically retail at around £62.99.
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Videos emerged on TikTok showing winding queues of shoppers, who reported waiting for "five hours" outside the venue on Saturday and Sunday morning.
“We queued from 8:40am. There wasn’t any decent stuff that people wanted, like popular colour ways or styles etc. only cream leggings. No hoodies or ‘ada’”, @antoniaduffin said.
@elliemcclean8 commented: "This is carnage omg” as @amberleigh2699 said: “I queued 3 and a half hours today, and left with absolutely nothing. Couldn’t believe how unorganised it was.”
Once inside, other shoppers claimed there were people "fighting" and "pushing" one another as they ransacked boxes of the slashed garments.
TikTok user @tnvjhn said the "reality of going to an Adanola sample sale in Manchester" is “people pushing, people fighting and people queueing for five hours.”
In the clip, which now has over 147k views, the user added that the “queue was a mile long” and that “every time a new box of stuff came out, people were literally fighting and pushing.”
@lmallon said: "Just spotted myself getting pushed over in the videos" as @caseyoliverx added: “It was actually crazy! I had hold of a hanger and a girl tried fighting with me over it trying to take the top off the hanger! It was the worst!!”
Other users suggested that the fashion brand should have ticketed the event, with @justlotte writing: “This is awful. They should have made it a ticketed event or close it while they restock and then open entry. Shocking."
Adanola has been contacted for comment.
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