There’s a very specific kind of rider this story speaks to. You know the guy. Architect. Owns a vintage Defender. Rides a Husky 701. Drinks coffee that costs more than a valve adjustment on a small scooter. Somehow returns from a dusty off-road ride looking like he was styled by a Scandinavian furniture catalog.
Yet, that’s more or less the universe Aether Apparel lives in, and now the LA brand has taken that whole hipster aesthetic to the other side of the planet. [Editor's note: Whoa, whoa, whoa, I have an Aether jacket that I love, and I'm most definitely not a hipster. Wait...am I? JK]