Fans of Diablo Immortal are not happy about the use of generative AI in the game's latest marketing materials. The official Diablo Immortal account shared a new image on social media announcing the mobile game's crossover with Hearthstone for a limited-time event.
Activision Blizzard clearly misjudged how closely the communities of those games would scrutinize the marketing imagery. Reports from Eurogamer and PC Gamer both drew attention to a Reddit post from user Ipyreable, who pointed out the trademark tells of generative AI in the image on the Hearthstone subreddit.
