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The Guardian - AU
The Guardian - AU
Business
Catie McLeod Consumer affairs reporter

ACCC v Woolworths may have exposed the ‘magic’ of supermarket discounts – but will it change how we shop?

A woman walks holding a Woolworths shopping bag
The central legal question in the case is whether Woolworths intended to deceive consumers with its ‘Prices Dropped’ tickets. Photograph: Jessica Hromas/The Guardian

Picture this: you’re at Woolworths, weighing up which laundry powder offers the best value for money.

A 2kg box of Fab is on sale with a “Prices Dropped” promotional ticket showing it “Is” $8. The label also says the laundry powder has been reduced, and “Was” $14.

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