Australia’s consumer watchdog is taking a close look at more than 100 social media influencers after receiving tip offs that they might not be disclosing sponsored content.
The Australian Competition and Consumer Commission (ACCC) said it received more than 150 tip-offs after its call-out on Facebook last week, most of them about influencers in beauty, lifestyle, parenting and fashion who tipsters believed had failed to disclose their affiliation with the product or company they were promoting.
