Ideal Home is your one-stop-shop for all things interiors. We’re here to make the best home design accessible to everyone, and our unique formula of decorating ideas and inspiration plus practical expert advice and solutions is on hand to help you enjoy a happier, healthier, better designed home.
Ideal Home’s mission is to make great home design accessible to everyone
Who we are
Ideal Home has everything you need for a modern and smooth-running home in 2024, from cleaning to tech, room decor to renovation, wellness to property ownership. Our team of expert journalists has the answers to all of your homes-related questions and dilemmas, giving you the confidence and know-how to create your dream space.
Think of us as that trusted friend you always come to for advice. We're not here to judge, we want to empower you to not only make your home look its best, but for it to function brilliantly, too. We’re all about a democratic approach to home design, whatever your budget.
Every member of the Ideal Home team is passionate about all things home – whether they own their own place or are looking for ways to personalise their rental. We firmly believe that creating a home you love should be fun and exciting, and that’s exactly how we want you to feel when browsing our brilliant content in print, online and on our social channels.
Since 1920, Ideal Home has been delivering everything our readers need to create a home they’re proud of. In the very first edition of Ideal Home in January 1920, the then editor wrote: ‘The policy of The Ideal Home is to cater for the wide circle of the middle class. Every matter of interest, from the designing of the house and garden to its finishing touches, will be explained and illustrated by experts.’ In 2024, our mission stands firm, with an unwavering commitment to providing homes advice and inspiration at the highest standard.
We launched the Ideal Home website in 2016 to meet our audience's desire for always-on interiors inspiration and up-to-the-minute news and advice.
Meet the team
Ideal Home was one of the first magazines to bring the advice of leading industry experts into the homes of its audience. This lives on in 2024 with our team of brilliant editors, supported by well-known, experienced experts from the fields of interior design, home ownership, renovation and much more.
We can guarantee our editors as homes-obsessed as you. Homes are our passion, and that's why we love to write about them.
Leadership team
Interiors team
How To team
Social team
Ideal Home contributors
About our product testing and reviews
Our product reviews and buying guides are written with the overarching aim to help you easily discover the best buys for your home. We know making a big purchase can be daunting, so our team of experts works hard to make the experience a little simpler, offering buying advice, answering common questions and putting products through their paces before making any recommendations.
We bring over a century of shopping expertise to the table Since 1920, Ideal Home has been advising homeowners on the best buys for their kitchens, bathrooms, bedrooms, gardens and more – and we are extremely proud of our commitment to sharing our knowledge and experience in new and innovative ways.
Our review panel is made up of a team of home cooks, sleep obsessives, hobby gardeners and tech gurus. All of them test the products they review in their own home to give them a real life experience.
How do we test products?
Product samples are sent to us for review (often free of charge by the brands, or we buy them to ensure we test all the market-leaders) and handed to experienced reviewers, both from the in-house team and regular contributors who specialise in that particular product area. They test the product for at least two weeks, and we test mattresses and some other products for much longer to allow us time to get a full picture of how each product performs.
We test the bestselling products within a brand's range, (they're usually a bestseller for good reason!) and review brand new products as soon as they launch. We often get the chance to get hands on experience with these products before they're even launched, so that our recommendations are always bang up-to-date.
Every product is tested in a real home, and we adhere to standardised testing criteria, including scientific tests where relevant. For example, every air fryer is tested to see how well it makes chips, and every mattress gets tested for motion isolation. We into account that different products are designed for different homes, matching products to the most suitable testers.
When we have finished our testing, we write the review and give the product a rating out of five stars. The very best products (4.5 stars and above) are awarded an 'Ideal Home Approved' recommendation.
These products reviews and tests form the basis of our buying guides where we showcase our expert edit of our top rated buys.
To request the Ideal Home Approved approved logo, please contact Efi Mandrides to learn about our logo usage packages.
Our shopping links
We are never paid to review products and work hard to ensure independence. The products we review are offered by the manufacturers for this purpose and they know we will produce a no-holds barred report on its performance.
Often, the products we write about are shoppable via links on our website. If you buy through one of these affiliate links, we may get paid a small amount of money from the company you bought from. This is not an added fee and is included in the normal purchase price everyone else sees.
Our editorial integrity is important to us – please write to us and let us know how we are doing.
Preferred Partner
When you see a label saying "Preferred Partner", that means a commercial partner is offering a preferential affiliate rate to Future in exchange for greater prominence on the page, such as by highlighting a particular deal for a product that our journalists recommend. We will only write content featuring 'Preferred Partners' when we feel it's aligned with our mission to create the best content for our audience. The text is written by an Ideal Home journalist, or one under the direction of an Ideal Home senior editor, and posted to Ideal Home. It is not sent to the funding partner for approval. This content abides by the Editors’ Code of Practice from the Independent Press Standards Organisation.
Brand partnerships
Ideal Home is proud to have worked with some of the UK’s leading brands on product licensing partnerships
These include:
- Ideal Home range of sofas with ScS
- Ideal Home range of curtains, blinds and cushions with Blinds 2go
- Ideal Home’s Emotions of Colour paint range with Albany Paints
Awards
The Ideal Home Awards celebrate great design and innovation across the home, from kitchens to gardens. Check out our 2024 winners:
2024 living room award winners
We love to look inside some of the UK’s most stylish homes, and so our annual Best Home Awards is a real highlight, celebrating the very best of the bunch in homes, room makeovers and gardens.
Contact us
Please do get in touch to talk about collaborating with us (please note we do not take part in link building).
Here’s a handy list if you would like to get in touch:
Email the digital team about the Ideal Home website
Email the print team about Ideal Home magazine
Email the ad team about content marketing and all advertising enquiries
Email our licensing team at licensing@futurenet.com about logos and quotes, or click here
ADDRESS
UK: Future PLC 121-141 Westbourne Terrace, London, W2 6JR Telephone: +44 (0)20 7042 4000
US: Future PLC, 135 W41st St, New York, NY 10036 Telephone: +1 212 378 0448
Privacy policy
Here at Ideal Home, we have a strong commitment to protecting your privacy. Please read our in-depth privacy policy to find out more.
Code of conduct
Ideal Home is a member of the Independent Press Standards Organisation (which regulates the UK’s magazine and newspaper industry). We abide by the Editors’ Code of Practice and are committed to upholding the highest standards of journalism. If you think that we have not met those standards and want to make a complaint please contact us by calling 01225 442244 or writing to us at Future Publishing, Quay House, The Ambury, Bath, BA1 1UA, UK. If we are unable to resolve your complaint, or if you would like more information about IPSO or the Editors’ Code, contact IPSO on 0300 123 2220 or visit www.ipso.co.uk.
