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The Independent UK
The Independent UK
National
Maya Sweedler

About 3 in 10 US adults follow women's sports, a new AP-NORC poll finds

Brazil Fever Basketball - (Copyright 2025 The Associated Press. All rights reserved)

When Meghan Sells heads to Providence Park to watch Oregon's professional women's soccer team, she finds herself among a fairly mixed crowd — groups of young women, dads bringing their children, youth players checking out the Thorns' latest match.

The physician’s assistant is a self-described lifelong sports fan and former softball player who “will watch any sport.” That includes both collegiate and professional sports for women, putting Sells squarely in a fan base that suddenly has more options than ever before and is seen as fertile ground for teams and advertisers eager to ride the rising interest in the women’s game.

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