Apple (AAPL) has spent much of this year facing criticism for its lack of efforts in artificial intelligence (AI). While its Magnificent Seven peers like Meta (META), Microsoft (MSFT), and Amazon (AMZN) are on an AI spending spree, Apple has been viewed as a cautious AI player. However, HSBC has suddenly found reasons to be bullish despite Apple lagging in AI. The firm upgraded the stock to a “Buy” from “Hold” and raised its price target from $260 to $366. The upgrade also arrives at an important time. Apple is only days away from reporting its fiscal Q3 earnings on July 30.
Let’s find out what made HSBC so bullish and what investors should look forward to in the upcoming earnings.