Ford's F-150 Lightning — which is just hitting the market — is more than simply another pickup truck: It's poised to open the floodgates for electric vehicle adoption in the U.S. by showing how much an EV can do.
Why it matters: While Tesla started the EV revolution, Ford will likely get credit for taking these vehicles mainstream. Priced just under $40,000, the F-150 Lightning is a versatile and affordable gateway product that can (sometimes) be charged in under an hour.