‘A true fervour’: Organisers rally locals to get behind Paris 2024 Paralympics

The Eiffel Tower Stadium will host blind football at the Paralympics. ‘What made a success of the Olympics was the atmosphere,’ says Paris 2024 president, Tony Estanguet. ‘We will do exactly same thing in the Paralympic Games.’ Photograph: Zac Goodwin/PA

Plastered on the walls of every Métro station in Paris this week are adverts boasting some boundary-pushing Franglais. Alongside images of Paralympic athletes running, leaping and wheeling is a slogan directed at residents of the French capital. It reads: “Game [is not] over”.

For those unfamiliar with 1980s video arcade jargon, “game over” was the message that heralded the moment a machine ate your money. The grammatically tortuous “is not” has been overlaid by organisers of Paris 2024 to remind locals that the summer of sporting excellence will continue. The Paralympic Games begin on Wednesday night, and every Parisian is welcome.