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The Guardian - US
The Guardian - US
World
Molly Taft

‘A Trojan horse of legitimacy’: Shell launches a ‘climate tech’ startup advertising jobs in oil and gas

Red and yellow shell logo against a yellow background
The Shell logo at the LNG energy trade show in Vancouver, British Columbia, Canada, on 12 July 2023. Photograph: Chris Helgren/Reuters

A sleek new startup promising to ‘advance the energy transition’ launched earlier this month promising to “[connect] thousands of innovators across the globe to tackle difficult energy and climate challenges”.

The venture, Onward, is owned by Shell, a company that brought in $28bn in profits from oil and gas last year. The company’s website says it is “accelerating pathways to energy innovation”, serving as a “hub for innovation, collaboration and entrepreneurialism”, and creating a “compelling, evidence-based picture of the benefits of a net-zero future”. Team bios include descriptions of an ideal day “in our clean energy future”: kitesurfing, snorkeling and hiking.

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