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The Hindu
The Hindu
Lifestyle
Prabalika M Borah

A tea story blended with Indian spices for wellness

This year Vahdam tea boxes found their place in the Oscar goodie bag. Started by23-years-old Bala Sarda from Delhi in 2015, the brand has an array of wellness teas that include a variety of Indian spices.

Bala shares the Oscar goodie bag journey: “The Oscar basket is a curated assortment of goodies that features companies that embrace diversity, inclusion, health, and philanthropy. Vahdam is the first Indian wellness brand to be a part of the coveted 2022 Oscars goodie bag. It was a matter of honour to be in the bag with a host of exclusive brands from around the world. Endorsements from Oprah Winfrey, Ellen Degeneres and Mariah Carey helped the brand find its audience. Oprah is a tea connoisseur and a big chai lover. Vahdam was the first tea brand from India to make it to her list of favourite things. We also worked with Mariah Carey to launch a custom assortment of Vahdam India to mark the 25th anniversary of Carey’s 1994 holiday album Merry Christmas and its record-breaking single ‘All I want for Christmas is you. Apart from the range of wellness teas, Vahdam also has a wide range of tea accessories.

Bala pays tribute to his father Madhav who initiated him into the tea business. by naming his brand Vahdam, an anadrome of his name.

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