Good morning from Davos, where a flurry of new reports has been issued in advance of the World Economic Forum's annual confab in Switzerland, which boasts more CEOs per square kilometer than any other event in the world.
I’ll start with the Edelman Trust Barometer, a Davos staple. This global survey, which has been running for 23 years and covers 32,000 people in 28 countries, is mostly known for its finding in recent years that business is more trusted around the world than governments, media or NGOs. That continued this year, with 62% trusting business, 59% trusting NGOs, 51% trusting governments, and a mere 50% trusting media. In the U.S., business scores 55%, while government is at 42%. As in past years, “my CEO” is more trusted (64% globally) than CEOs generally (48%).
