Of the many cultural flashpoints in Bad Bunny’s Super Bowl half-time performance on Sunday, one that few observers saw coming was his decision to wear two outfits by the Spanish high street brand Zara.
As the most-watched event on US television, the Super Bowl half-time show is a marketing moment as much as a musical one. From Rihanna’s pregnancy reveal to Kendrick Lamar’s show-stealing jeans, the 13-minute showcase has long doubled as a luxury fashion parade.
